Kicking Off Year Two

Project C 2012 is now in full swing. We are heading into our second year, and I am very excited about the things that will unfold throughout the next two months. A few weeks ago, Co-Founder Tony Guglielmi and I had the opportunity to talk with the former Director of Digital Content and Strategy at the National Film Board of Canada. He stressed the importance of documenting and sharing the process: the essence of any creative, multimedia-based, collaborative project. I look forward to sharing our process with you as our second year unfolds.

We have gathered a talented group of creative minds that have the common passion of working for the good of others. Many of these people were an integral part in our first year, but I am excited to work with a variety of new faces as well. We have four production teams consisting of videographers, photographers, writers and graphic designers. We have a dedicated animation team, a savvy PR and marketing team, and a brand new event planning team. Finally, we have a collection of developers, UX designers, and visual designers to lead the web team.

Fundraising Goal
This year we have a goal of raising $2000, which would double our 2011 total. To encourage donating, we have set up an IndiGoGo Campaign that allows donors to contribute money online. We hope you take the time to donate as little as $1.00. Our online campaign runs until May 18, 2012.

In October, the Project C team received a Provost’s Undergraduate Research Fund (PURF) Grant to help offset the cost of our production. This grant will help cover costs of promotion and marketing materials, web hosting and event costs. Last year, many of these costs were out of pocket, and we are grateful to have a small production budget that will go a long way.

Over the summer and fall, Project C was privileged to have been a Finalist in Adobe's Design Achievement Awards Competition in the category of Browser Based Design. Tony Gugelimi was flown to Taipei, Taiwan for the awards ceremony in October, 2011. Finally, we took the Bronze Award in the College Photographer of the Year Competition in the category of Large Group Multimedia Project.

Through this process, it's important to remember the purpose and drive behind this project. I believe that we are well on our way to achieving the mission of Project C: to inform, inspire, and call others to become more involved in their local community.

Annette Drapac
Co-Founder | Project C

No comments:

Post a Comment